5 Evaluations You Should Consider For Your Social Media Marketing

Rumor is Facebook is going to start charging for their business/fan pages!

Actually, I just made that up to get your attention and to hopefully think about your page and content posted there.

If they did charge for it, what would you do differently? Would you take it more seriously as a marketing tool in your arsenal of promoting your brand?

I believe the answer to the second question is yes. You, like many others, started with Facebook as a personal endeavor to stay in touch with friends. Because of my mindset of being all business at the time, I actually began Facebook out of the gate with business promotion in mind on my personal page. I saw it as an opportunity to promote myself and my business to those needing my service.

It is not only Facebook but any other online marketing you are doing, whether it be Google+, Twitter, Pinterest, etc., you should think of each one of those that has your name or logo attached just as you would a print ad. Design and content is extremely important. Go to your home page of each of these and try to look at your design and content as if it was someone else’s business. Answer these questions:

1. Is there compelling content and engagement so that you would want to do business with that person/business?

2. Is the content the right mix of selling and information?

3. How would your product(s) be described if only from your posts?

4. How is the customer service based on reactions to comments?

5. Would you recommend that business?

Maybe Facebook (or any other social media) is not charging you for your space but perhaps it is time you started paying someone to manage it for you so you do take it more seriously for the marketing opportunity it is. If you can honestly answer the above questions in a positive manner, good for you and good job! If not, then please call us today for a strategy session to help you be able to answer the questions positively.

How Much Time Should You Spend On Social Media Marketing?

How much time should you spend on your social media marketing per day if you are doing it yourself seems to be the big topic lately with various articles we are reading.
Just recently I read one that said you can handle 3 or 4 social media outlets in 30 minutes per day. That is not possible if you want it to be effective.

Sure you can post something on Facebook or Google+ when you get to the office, have it linked to your Twitter feed or vice versa, read a few posts by others and go on your merry way. You may even favorite or like a couple posts. That, my friends, will not market you or your brand. It is likely your posts or tweets will not even be seen. You may use a third party service like Hootsuite or Social Oomph and spend a bit more time scheduling a few more posts for the day thinking you have done a great time management job in getting your message out but it still may not be seen.

So what is the correct amount of time to spend on your social media marketing?

There is no easy answer to that question. It will depend on your business type, when your audience is online and the number of social media channels you are utilizing for your marketing. It would be very easy to spend 30 minutes just engaging with others on any of the outlets. You may have worked hard to get those followers or likes so you cannot ignore them. You have to spend time communicating and engaging them…..that takes time!

The answer to the question we posed about how much time should you spend is; however much it takes to do it right and effectively.

Do you have that much time to take away from what you do best each day to manage your own social media marketing? That is the real question you should be considering. If the answer is no it may be time to consider hiring a professional to do it for you. You can call us at 910.540.5927 for a discussion of your marketing and how we can help your time management to free you up to do what you do best.

Is Your Social Media Marketing Legal?

We recently reviewed a potential clients social media outlets and found some interesting things their current in house person was doing. They had some great blog posts feeding to their web site but guess what? They were cut and paste jobs from other people’s blogs, not sourced, and posted as original content. The first issue with this is the obvious plagiarizing. Posting this as their own content to portray them as the experts in their field could get found out very easily (we figured it out in just a few seconds) and could harm their reputation as the honest business I know them to be. They also could get called out publicly on social media outlets by the person/company whose material it was. I have seen this happen and it is not pretty.

Another issue we see is with photos being used that are trademarked or copyrighted but permission is not given to use the photo. Novices are using them anyway not understanding having to pay for certain photos or gaining permission first.

Some industries have legal guidelines concerning what they can and cannot advertise. Yes, social media is advertising and must comply with those laws. We find companies allowing just anyone to post content for them without any education provided to the poster. Education not only in marketing but in the legalities is essential. It could be the manager or owner doesn’t understand this is advertising and needs to be in compliance for their industry just as a newspaper or magazine ad would be. One of our clients is not allowed to have endorsements or endorse anyone else on LinkedIn. Quirky you think? Yes, but they must deal with it.

Legal and site imposed rules may be broken with the contest you have on Facebook for example to get new Likes to your page or you may be giving away something. Is it in compliance with your industry laws and the Facebook guidelines?

The various social media sites have rules and guidelines to be adhered to. Whether your marketing is being done in house or by a third party, those guidelines must be read, understood, and abided by. Results of not complying could be your site is shut down.

As a business owner you need to be cognizant of this and be certain, as with any other law or guideline governing your indusrty, that you are in compliance. Some businesses are contracting with outside companies who specialize in monitoring sites for compliance. That may not be necessary if you have the right people in place managing them.

If you would like to discuss any of these points please call us at 910.540.5927 or email us at info@inawemarketing.com

Twitter, The Grammy’s and Your Business

Last night as I was watching the Grammy’s I decided to follow along on Twitter via #grammys. It was so much more fun watching because it made it an interactive experience and I was communicating with some fairly famous people with replies and favorites. When I woke this morning I had several more followers than when I went to bed.

How can you use my personal Grammy fun to increase your followers and your business? Find or create a hashtag that is germane to your business and have a conversation. As a way to get yourself started doing this use your city as the hashtag and see what is being said then reply to or retweet a comment to get started. Follow that hashtag for a couple days and stay active.

Another aspect to engaging in Twitter hashtag “conversations” is you can set yourself apart from the crowd as the expert in your field or business. Probably one of the biggest hindrances to doing this is the time you will need to devote to it. Effectively using Twitter requires several Tweets per day, retweeting and replying. Add to that a hashtag conversation and you will be adding time needed for your social media marketing. If you view it as part of your budgeted marketing time that should not be an issue for you.

A big word of caution is to not link Twitter with your Facebook page or vice versa. You will lose followers on both and that is the opposite of what you want. Another thing to keep in mind, your character limit will be taken up by your name and your hashtag. Don’t limit your retweets or replies with those.

If you would like more information about using Twitter to promote you and you’re your business contact us at 910.540.5927.

Are You Better Than Justin Bieber At Facebook?

There has been much scuttlebutt lately about Facebook algorithms changing and impacting what gets seen by your followers. Should you pay for promoted posts or Facebook ads to get your message seen? Not necessarily.

Most business pages concentrate on getting people to Like the page. That is only the beginning. You can have 10,000 Likes but if your Talking About This is only 37, then you need to rethink what you are posting. Justin Biebers page is a good example of this.

According to this article, if your “Talking About This” number is more than 6% of your total Likes then your message is probably being seen. It also means you are getting engagement on your content, which should be one of your main goals.

Something new Facebook has added this week is Pages Feed on personal pages. This is where you can go to see what Pages you like have been posting. Even with this added feature it is still important to have content that gets Liked, Shared or Commented on.

A snapshot survey today of Pages we handle show an average of 17.3% Talking About This. At one point we had a Page over 100% which was pretty cool for us (and our client) and we did a virtual high five for our efforts. This is in conjunction with increasing Likes. By the way, Justin Bieber is only at 2%.

It is important to have new Likes but more important they see what you are posting and your branding efforts. Need some help with that? Call us at 910.540.5927 and we can share some of our secrets or handle the content posting for you.