5 Evaluations You Should Consider For Your Social Media Marketing

Rumor is Facebook is going to start charging for their business/fan pages!

Actually, I just made that up to get your attention and to hopefully think about your page and content posted there.

If they did charge for it, what would you do differently? Would you take it more seriously as a marketing tool in your arsenal of promoting your brand?

I believe the answer to the second question is yes. You, like many others, started with Facebook as a personal endeavor to stay in touch with friends. Because of my mindset of being all business at the time, I actually began Facebook out of the gate with business promotion in mind on my personal page. I saw it as an opportunity to promote myself and my business to those needing my service.

It is not only Facebook but any other online marketing you are doing, whether it be Google+, Twitter, Pinterest, etc., you should think of each one of those that has your name or logo attached just as you would a print ad. Design and content is extremely important. Go to your home page of each of these and try to look at your design and content as if it was someone else’s business. Answer these questions:

1. Is there compelling content and engagement so that you would want to do business with that person/business?

2. Is the content the right mix of selling and information?

3. How would your product(s) be described if only from your posts?

4. How is the customer service based on reactions to comments?

5. Would you recommend that business?

Maybe Facebook (or any other social media) is not charging you for your space but perhaps it is time you started paying someone to manage it for you so you do take it more seriously for the marketing opportunity it is. If you can honestly answer the above questions in a positive manner, good for you and good job! If not, then please call us today for a strategy session to help you be able to answer the questions positively.

Cross Media Marketing – Are You Using It To Your Advantage?

Are you utilizing cross media marketing to increase your brand awareness and sales?

One of the very first steps you need to take is to think about what your goal is with each of your marketing platforms. A marketing campaign with no real strategy and goal is doomed to failure. Think about your strategy for each platform:

Web site
Newsletter or other direct mail
Email campaign

Where do you want to move your audience?

Is it to your web site? If so, there are ways to do that and it be incorporated in the content of the other platforms. You must have proper calls to action to accomplish that.

By using cross media marketing you will also have an opportunity to give your customers or potential customers an opportunity to respond based on their preferred marketing media.

You may be thinking you never heard of cross media marketing and you want to learn more. A strategy session with us can provide you with a plan to help you with that and realize your marketing goals. Call us at 910.540.5927 to learn more.

How Much Time Should You Spend On Social Media Marketing?

How much time should you spend on your social media marketing per day if you are doing it yourself seems to be the big topic lately with various articles we are reading.
Just recently I read one that said you can handle 3 or 4 social media outlets in 30 minutes per day. That is not possible if you want it to be effective.

Sure you can post something on Facebook or Google+ when you get to the office, have it linked to your Twitter feed or vice versa, read a few posts by others and go on your merry way. You may even favorite or like a couple posts. That, my friends, will not market you or your brand. It is likely your posts or tweets will not even be seen. You may use a third party service like Hootsuite or Social Oomph and spend a bit more time scheduling a few more posts for the day thinking you have done a great time management job in getting your message out but it still may not be seen.

So what is the correct amount of time to spend on your social media marketing?

There is no easy answer to that question. It will depend on your business type, when your audience is online and the number of social media channels you are utilizing for your marketing. It would be very easy to spend 30 minutes just engaging with others on any of the outlets. You may have worked hard to get those followers or likes so you cannot ignore them. You have to spend time communicating and engaging them…..that takes time!

The answer to the question we posed about how much time should you spend is; however much it takes to do it right and effectively.

Do you have that much time to take away from what you do best each day to manage your own social media marketing? That is the real question you should be considering. If the answer is no it may be time to consider hiring a professional to do it for you. You can call us at 910.540.5927 for a discussion of your marketing and how we can help your time management to free you up to do what you do best.

Your Market Demographic and Pinterest

Want to know what irks me in regards to social media? (and no, it’s not political rants, although that ranks in my top ten) It is simply when a brand refuses to engage with their followers. Pinterest is no exception to this annoyance.

However, I’ve discovered lately that people don’t realize there is opportunity to engage on Pinterest.

My favorite feature of Pinterest, hands down, has to be the insight it gives me into the lives of those I follow. It’s easy to see at a glance their style, their sense of humor, their tastes in everything from home decor to desserts. From an individual standpoint, I love the idea of getting to know my friends better. From a business/marketing standpoint, what better market research is there???

My advice? Start following boards of your Facebook, Twitter, and Google Plus connections. Then check out their followers and who they follow. Remember the saying, birds of a feather flock together? It’s true. Following what your demographic is pinning will offer you valuable insight to what consumers want, what they expect, and give you a way to reach out to them.

Pinterest, like Facebook and Google Plus, offers you the option of liking and commenting on pins. Take advantage in a non spammy way. If you like a pin, say so. If you think it would be of interest to others, share it by pinning to one of your boards. As you comment, like and repin in a non threatening way, others are sure to check out your profile and boards. If they like what they see, they will undoubtably follow your board or boards.

Set up your Pinterest boards in a deliberate manner so that once others start following you or visiting your profile, they like what they see and want to see more. Be sure that you are pinning from your website or blog so that when a viewer clicks on the photo for more information, it takes them to the proper place – your sales funnel!

Need further help with your Pinterest endeavors? Allow us to help with a strategy session or a complete campaign for your small business. Give us a call at 910.540.5927 to set up your appointment!