Should You Cross Post And Link Social Media?


Linking and cross posting your social media accounts is not a good idea. Yes, it may save you time but it will potentially create all sorts of problems for you.

We will only outline some issues with Facebook to Twitter and vice versa.

1. You very likely have a different audience for each and need to communicate with them in a different manner.

2. You don’t want to post to Facebook as much per day as you do with Twitter. If your Tweets are auto posted to Facebook you will likely get your page unliked.

3. If auto posting from Facebook to Twitter it is even worse because FB posts typically take a longer form and your tweets will be truncated and ignored
4. Hashtags on Facebook and Twitter are going to take you to different things so using cross posting to either could be an issue.

5. The value in social media is the interaction. Cross posting says you are not interested and only want to broadcast your message. It also says you probably don’t interact on other pages either.

Is it ever a good idea to cross post between Facebook and Twitter? Probably not! If time is the issue choose one or the other. With a little thought though you may be able to find ways to post and engage on both channels and be more effective with your marketing.

If you don’t have time to post independently on the different channels we are available to manage the content and engagement for you. Call us at 910.540.5927 for a discussion on how we can help.

Entrepreneurs Aren’t Necessarily Getting It

Do you agree a restaurant owner, a realtor and a retail clothing store owner are entrepreneurs? I was looking at a restaurants Facebook page last week and if I was basing my decision on where to eat that day on what I saw, it would not be them. It appears they must have closed up shop about 9 months ago because they haven’t done anything with their page since then. The same with the Realtor on Twitter and the clothing store on Facebook. They are all still in business but you can’t tell by their social media marketing.

According to this article, they are doing everything wrong with their marketing and probably should just delete their social media presence. More than likely they jumped on one of the sites because it was the newest shiny thing and then realized they didn’t have time or inclination to do it properly.

Many times before meeting with a potential client I have done searches of where they may be on social media and I find several sites where they have set up a profile. When I ask them about it they reply that they heard about it and set up a profile, that was it. Of course, they had grand intentions of being active thinking this was the latest and greatest thing to drive more clients to them. Then something newer and shiner came along and they jumped on that.

If you are guilty of any of the things mentioned in the article then perhaps it would be a good idea to get in touch with us for a strategy/training session or to allow us to manage your social media marketing for you. Call us today at 910.540.5927 and we will get the conversation started.

How Much Time Should You Spend On Social Media Marketing?


How much time should you spend on your social media marketing per day if you are doing it yourself seems to be the big topic lately with various articles we are reading.
Just recently I read one that said you can handle 3 or 4 social media outlets in 30 minutes per day. That is not possible if you want it to be effective.

Sure you can post something on Facebook or Google+ when you get to the office, have it linked to your Twitter feed or vice versa, read a few posts by others and go on your merry way. You may even favorite or like a couple posts. That, my friends, will not market you or your brand. It is likely your posts or tweets will not even be seen. You may use a third party service like Hootsuite or Social Oomph and spend a bit more time scheduling a few more posts for the day thinking you have done a great time management job in getting your message out but it still may not be seen.

So what is the correct amount of time to spend on your social media marketing?

There is no easy answer to that question. It will depend on your business type, when your audience is online and the number of social media channels you are utilizing for your marketing. It would be very easy to spend 30 minutes just engaging with others on any of the outlets. You may have worked hard to get those followers or likes so you cannot ignore them. You have to spend time communicating and engaging them…..that takes time!

The answer to the question we posed about how much time should you spend is; however much it takes to do it right and effectively.

Do you have that much time to take away from what you do best each day to manage your own social media marketing? That is the real question you should be considering. If the answer is no it may be time to consider hiring a professional to do it for you. You can call us at 910.540.5927 for a discussion of your marketing and how we can help your time management to free you up to do what you do best.

Is Your Social Media Marketing Legal?

We recently reviewed a potential clients social media outlets and found some interesting things their current in house person was doing. They had some great blog posts feeding to their web site but guess what? They were cut and paste jobs from other people’s blogs, not sourced, and posted as original content. The first issue with this is the obvious plagiarizing. Posting this as their own content to portray them as the experts in their field could get found out very easily (we figured it out in just a few seconds) and could harm their reputation as the honest business I know them to be. They also could get called out publicly on social media outlets by the person/company whose material it was. I have seen this happen and it is not pretty.

Another issue we see is with photos being used that are trademarked or copyrighted but permission is not given to use the photo. Novices are using them anyway not understanding having to pay for certain photos or gaining permission first.

Some industries have legal guidelines concerning what they can and cannot advertise. Yes, social media is advertising and must comply with those laws. We find companies allowing just anyone to post content for them without any education provided to the poster. Education not only in marketing but in the legalities is essential. It could be the manager or owner doesn’t understand this is advertising and needs to be in compliance for their industry just as a newspaper or magazine ad would be. One of our clients is not allowed to have endorsements or endorse anyone else on LinkedIn. Quirky you think? Yes, but they must deal with it.

Legal and site imposed rules may be broken with the contest you have on Facebook for example to get new Likes to your page or you may be giving away something. Is it in compliance with your industry laws and the Facebook guidelines?

The various social media sites have rules and guidelines to be adhered to. Whether your marketing is being done in house or by a third party, those guidelines must be read, understood, and abided by. Results of not complying could be your site is shut down.

As a business owner you need to be cognizant of this and be certain, as with any other law or guideline governing your indusrty, that you are in compliance. Some businesses are contracting with outside companies who specialize in monitoring sites for compliance. That may not be necessary if you have the right people in place managing them.

If you would like to discuss any of these points please call us at 910.540.5927 or email us at info@inawemarketing.com

Everyone’s Doin’ It…

… and in this instance, you should take that leap, too!

Have you noticed that every major brand these days is developing a marketing campaign via social media?  If you watch television, almost every advertisement touts a Facebook page and/or twitter account.  If you subscribe to the email marketing campaigns from say, Pottery Barn, you are guaranteed to see a visible link to their Facebook page.  Pottery Barn _ Like Us

But just because every brand has a marketing campaign, not every brand does it successfully.  So if there are major brands failing at their social media campaigns, how can a one-man show (or small team) like you succeed?

  1. Start with a clearly defined plan -

a.  Who are you trying to reach with your marketing?

b.  What are your goals once they are reached?

c.  What problems are you trying to solve? (* Remember that social networking via social media is all about building relationships. Not yelling at people about how great you are, that’s a sure way to lose someone’s interest)

2.  Implement the PLAN

Sounds simple, but this may be the hardest part of your campaign.  If you aren’t consistent, your plan will fail.  Buyers and Sellers want to know that you are organized, competent and knowledgeable.  In other words, professional.  If you can’t commit to a plan, commit to hiring a social media manager, such as InAweMarketing.

3.  Review and Critique

Make a note on your calendar to review your overall plan at least every six months, if not every 90 days.  As social media and social networking evolves, so should your plan.  Also, if your goals haven’t been reached in that time-frame, your campaign may need to be revamped and re-focused.