Are You A Rock Star Failure At Social Media

There are so many people who are calling themselves social media experts and what I am finding is some could use some lessons. Maybe you manage your own businesses marketing and could use these tips to be a rock star failure yourself.

Here are some sure fire ways to be certain you attain that status.

-Post 10 tweets in a row within a minute or two because someone told you that was the number of times per day you should do so.

-Read the latest infographic of what time you should post on Facebook and follow that advice. You can ignore the time zone and when your targeted market is online.

-Share your business card on LinkedIn via a 3rd party and spam every connection you have with the invitation.

-Log in to Pinterest once a week or so and repin several catchy photo’s within minutes.

-Check your Facebook page once a week and like everything everyone has posted, even from last week.

-Ignore comments, retweets, shares, connections, etc. Who cares about relationships.

-Don’t use any cross media marketing. Just post that YouTube video or blog and someone may see it.

-Link all your social media accounts so the same content posts to all at the same time.

-Post the same boring content selling your widgets each time.

-Jump on every new and shiny social media site there is, set up a profile then ignore it.

If you are doing even a couple of these you may have qualified for Rock Star Failure in the social media marketing of your business. Congratulations!

Maybe it is time to let someone else manage that piece of your branding and marketing. Someone like us maybe? Call us at 910.540.5927 for a strategy session or information.

How Much Time Should You Spend On Social Media Marketing?


How much time should you spend on your social media marketing per day if you are doing it yourself seems to be the big topic lately with various articles we are reading.
Just recently I read one that said you can handle 3 or 4 social media outlets in 30 minutes per day. That is not possible if you want it to be effective.

Sure you can post something on Facebook or Google+ when you get to the office, have it linked to your Twitter feed or vice versa, read a few posts by others and go on your merry way. You may even favorite or like a couple posts. That, my friends, will not market you or your brand. It is likely your posts or tweets will not even be seen. You may use a third party service like Hootsuite or Social Oomph and spend a bit more time scheduling a few more posts for the day thinking you have done a great time management job in getting your message out but it still may not be seen.

So what is the correct amount of time to spend on your social media marketing?

There is no easy answer to that question. It will depend on your business type, when your audience is online and the number of social media channels you are utilizing for your marketing. It would be very easy to spend 30 minutes just engaging with others on any of the outlets. You may have worked hard to get those followers or likes so you cannot ignore them. You have to spend time communicating and engaging them…..that takes time!

The answer to the question we posed about how much time should you spend is; however much it takes to do it right and effectively.

Do you have that much time to take away from what you do best each day to manage your own social media marketing? That is the real question you should be considering. If the answer is no it may be time to consider hiring a professional to do it for you. You can call us at 910.540.5927 for a discussion of your marketing and how we can help your time management to free you up to do what you do best.

Are You Available To React During A Tragedy With Your Social Media Marketing?

Are you available to react on your social media outlets during a crisis like the Boston terrorist attack? Who have you designated to discontinue scheduled posts if you are not available? If you have a third party handling your social media marketing will they react for you?
Based on what we saw yesterday the answer to all those is no for many brands. We immediately suspended any posts for our clients yesterday afternoon. During a national crisis the last thing someone wants to see in their Twitter feed or Facebook timeline is you trying to sell them something. You could conceivably do more harm by not having a plan in place to react quickly to current events than the good the posts may do.

Real Jerk’s Among Us Continue reading

Is Your Social Media Marketing Legal?

We recently reviewed a potential clients social media outlets and found some interesting things their current in house person was doing. They had some great blog posts feeding to their web site but guess what? They were cut and paste jobs from other people’s blogs, not sourced, and posted as original content. The first issue with this is the obvious plagiarizing. Posting this as their own content to portray them as the experts in their field could get found out very easily (we figured it out in just a few seconds) and could harm their reputation as the honest business I know them to be. They also could get called out publicly on social media outlets by the person/company whose material it was. I have seen this happen and it is not pretty.

Another issue we see is with photos being used that are trademarked or copyrighted but permission is not given to use the photo. Novices are using them anyway not understanding having to pay for certain photos or gaining permission first.

Some industries have legal guidelines concerning what they can and cannot advertise. Yes, social media is advertising and must comply with those laws. We find companies allowing just anyone to post content for them without any education provided to the poster. Education not only in marketing but in the legalities is essential. It could be the manager or owner doesn’t understand this is advertising and needs to be in compliance for their industry just as a newspaper or magazine ad would be. One of our clients is not allowed to have endorsements or endorse anyone else on LinkedIn. Quirky you think? Yes, but they must deal with it.

Legal and site imposed rules may be broken with the contest you have on Facebook for example to get new Likes to your page or you may be giving away something. Is it in compliance with your industry laws and the Facebook guidelines?

The various social media sites have rules and guidelines to be adhered to. Whether your marketing is being done in house or by a third party, those guidelines must be read, understood, and abided by. Results of not complying could be your site is shut down.

As a business owner you need to be cognizant of this and be certain, as with any other law or guideline governing your indusrty, that you are in compliance. Some businesses are contracting with outside companies who specialize in monitoring sites for compliance. That may not be necessary if you have the right people in place managing them.

If you would like to discuss any of these points please call us at 910.540.5927 or email us at info@inawemarketing.com

Is Your Business Ready For The New Search Engine?

Will your business be found if someone uses Open Graph on Facebook as a search engine? Open Graph is the new search feature Facebook has rolled out to almost everyone now.

In this example I searched for American restaurants and was given 100 choices immediately. I can drill that number down by refining my search with the various options Facebook gives me. Maybe I just want to see which American restaurants my friends like and I can do that. Just like a Google search you can search via personal or via the web. We don’t think it will replace Google searches but it certainly will play a part in our lives, business or personal. We aren’t the only ones who believe this.

I think that what might help Facebook is that they are trying to incorporate search into social, whereas Google is trying to include social into search. It might be a subtle difference, but it might be important in terms of how effective it becomes. ~Ken Mueller

It seems any time Facebook rolls out a change all the typical cut and paste things get posted from people about their privacy being jeopordized and hover over their name to change things, blah, blah, blah. Just be certain your privacy settings are where you want them. You may want to think about business Pages you like because your friends, or whomever you allow based on your privacy settings, will see that when they do a search. That could be a good thing if you truly like that business.

Businesses need to be sure their profile is optimized and everything is complete. You also need to be posting content that garners engagement. Your web site, blog, and any other marketing materials should have your Facebook link to facilitate more people liking your page and it ranking higher.

The social media marketing arena is changing rapidly and this search feature could be huge. You need to be ready now.

If you need help optimizing your business page contact us at 910.540.5927.