5 Evaluations You Should Consider For Your Social Media Marketing

Rumor is Facebook is going to start charging for their business/fan pages!

Actually, I just made that up to get your attention and to hopefully think about your page and content posted there.

If they did charge for it, what would you do differently? Would you take it more seriously as a marketing tool in your arsenal of promoting your brand?

I believe the answer to the second question is yes. You, like many others, started with Facebook as a personal endeavor to stay in touch with friends. Because of my mindset of being all business at the time, I actually began Facebook out of the gate with business promotion in mind on my personal page. I saw it as an opportunity to promote myself and my business to those needing my service.

It is not only Facebook but any other online marketing you are doing, whether it be Google+, Twitter, Pinterest, etc., you should think of each one of those that has your name or logo attached just as you would a print ad. Design and content is extremely important. Go to your home page of each of these and try to look at your design and content as if it was someone else’s business. Answer these questions:

1. Is there compelling content and engagement so that you would want to do business with that person/business?

2. Is the content the right mix of selling and information?

3. How would your product(s) be described if only from your posts?

4. How is the customer service based on reactions to comments?

5. Would you recommend that business?

Maybe Facebook (or any other social media) is not charging you for your space but perhaps it is time you started paying someone to manage it for you so you do take it more seriously for the marketing opportunity it is. If you can honestly answer the above questions in a positive manner, good for you and good job! If not, then please call us today for a strategy session to help you be able to answer the questions positively.

Should You Cross Post And Link Social Media?

Linking and cross posting your social media accounts is not a good idea. Yes, it may save you time but it will potentially create all sorts of problems for you.

We will only outline some issues with Facebook to Twitter and vice versa.

1. You very likely have a different audience for each and need to communicate with them in a different manner.

2. You don’t want to post to Facebook as much per day as you do with Twitter. If your Tweets are auto posted to Facebook you will likely get your page unliked.

3. If auto posting from Facebook to Twitter it is even worse because FB posts typically take a longer form and your tweets will be truncated and ignored
4. Hashtags on Facebook and Twitter are going to take you to different things so using cross posting to either could be an issue.

5. The value in social media is the interaction. Cross posting says you are not interested and only want to broadcast your message. It also says you probably don’t interact on other pages either.

Is it ever a good idea to cross post between Facebook and Twitter? Probably not! If time is the issue choose one or the other. With a little thought though you may be able to find ways to post and engage on both channels and be more effective with your marketing.

If you don’t have time to post independently on the different channels we are available to manage the content and engagement for you. Call us at 910.540.5927 for a discussion on how we can help.

Entrepreneurs Aren’t Necessarily Getting It

Do you agree a restaurant owner, a realtor and a retail clothing store owner are entrepreneurs? I was looking at a restaurants Facebook page last week and if I was basing my decision on where to eat that day on what I saw, it would not be them. It appears they must have closed up shop about 9 months ago because they haven’t done anything with their page since then. The same with the Realtor on Twitter and the clothing store on Facebook. They are all still in business but you can’t tell by their social media marketing.

According to this article, they are doing everything wrong with their marketing and probably should just delete their social media presence. More than likely they jumped on one of the sites because it was the newest shiny thing and then realized they didn’t have time or inclination to do it properly.

Many times before meeting with a potential client I have done searches of where they may be on social media and I find several sites where they have set up a profile. When I ask them about it they reply that they heard about it and set up a profile, that was it. Of course, they had grand intentions of being active thinking this was the latest and greatest thing to drive more clients to them. Then something newer and shiner came along and they jumped on that.

If you are guilty of any of the things mentioned in the article then perhaps it would be a good idea to get in touch with us for a strategy/training session or to allow us to manage your social media marketing for you. Call us today at 910.540.5927 and we will get the conversation started.

Who Is Minding The Store?

This week I posted what I intended to be a humorous Tweet and mentioned a particular business. Within 7 minutes that company responded to my Tweet and took it seriously by providing a solution to my issue. We had 5 back and forth exchanges and their responses after that first one was almost immediate. I was duly impressed and am an even more loyal customer now than before. I will also share this experience with others needing their type service.

I decided then to test some other social media outlets for response times from businesses. I posted comments on Twitter and Facebook for my test. You know what the little Twitter bird looks like? Well, the silence from those businesses was like that bird and all his friends chirping….all I heard was birds chirping. Nothing from the businesses.

That is a business fail in my opinion.

Would you do business with someone who ignored you? We have asked that same question in previous posts and it begs the question….who is minding your store? The store being whatever your business is. It would be better to not have a marketing presence on social media if you are not going to monitor it or have a third party to do that for you.

Perhaps it is time to hire a third party to truly manage your social media marketing. We just happen to be available to do that. Call us today at 910.540.5927 for a consultation on how we can assist you.

Cross Media Marketing – Are You Using It To Your Advantage?

Are you utilizing cross media marketing to increase your brand awareness and sales?

One of the very first steps you need to take is to think about what your goal is with each of your marketing platforms. A marketing campaign with no real strategy and goal is doomed to failure. Think about your strategy for each platform:

Web site
Newsletter or other direct mail
Email campaign

Where do you want to move your audience?

Is it to your web site? If so, there are ways to do that and it be incorporated in the content of the other platforms. You must have proper calls to action to accomplish that.

By using cross media marketing you will also have an opportunity to give your customers or potential customers an opportunity to respond based on their preferred marketing media.

You may be thinking you never heard of cross media marketing and you want to learn more. A strategy session with us can provide you with a plan to help you with that and realize your marketing goals. Call us at 910.540.5927 to learn more.