Entrepreneurs Aren’t Necessarily Getting It

Do you agree a restaurant owner, a realtor and a retail clothing store owner are entrepreneurs? I was looking at a restaurants Facebook page last week and if I was basing my decision on where to eat that day on what I saw, it would not be them. It appears they must have closed up shop about 9 months ago because they haven’t done anything with their page since then. The same with the Realtor on Twitter and the clothing store on Facebook. They are all still in business but you can’t tell by their social media marketing.

According to this article, they are doing everything wrong with their marketing and probably should just delete their social media presence. More than likely they jumped on one of the sites because it was the newest shiny thing and then realized they didn’t have time or inclination to do it properly.

Many times before meeting with a potential client I have done searches of where they may be on social media and I find several sites where they have set up a profile. When I ask them about it they reply that they heard about it and set up a profile, that was it. Of course, they had grand intentions of being active thinking this was the latest and greatest thing to drive more clients to them. Then something newer and shiner came along and they jumped on that.

If you are guilty of any of the things mentioned in the article then perhaps it would be a good idea to get in touch with us for a strategy/training session or to allow us to manage your social media marketing for you. Call us today at 910.540.5927 and we will get the conversation started.

Are You A Rock Star Failure At Social Media

There are so many people who are calling themselves social media experts and what I am finding is some could use some lessons. Maybe you manage your own businesses marketing and could use these tips to be a rock star failure yourself.

Here are some sure fire ways to be certain you attain that status.

-Post 10 tweets in a row within a minute or two because someone told you that was the number of times per day you should do so.

-Read the latest infographic of what time you should post on Facebook and follow that advice. You can ignore the time zone and when your targeted market is online.

-Share your business card on LinkedIn via a 3rd party and spam every connection you have with the invitation.

-Log in to Pinterest once a week or so and repin several catchy photo’s within minutes.

-Check your Facebook page once a week and like everything everyone has posted, even from last week.

-Ignore comments, retweets, shares, connections, etc. Who cares about relationships.

-Don’t use any cross media marketing. Just post that YouTube video or blog and someone may see it.

-Link all your social media accounts so the same content posts to all at the same time.

-Post the same boring content selling your widgets each time.

-Jump on every new and shiny social media site there is, set up a profile then ignore it.

If you are doing even a couple of these you may have qualified for Rock Star Failure in the social media marketing of your business. Congratulations!

Maybe it is time to let someone else manage that piece of your branding and marketing. Someone like us maybe? Call us at 910.540.5927 for a strategy session or information.

How Much Time Should You Spend On Social Media Marketing?


How much time should you spend on your social media marketing per day if you are doing it yourself seems to be the big topic lately with various articles we are reading.
Just recently I read one that said you can handle 3 or 4 social media outlets in 30 minutes per day. That is not possible if you want it to be effective.

Sure you can post something on Facebook or Google+ when you get to the office, have it linked to your Twitter feed or vice versa, read a few posts by others and go on your merry way. You may even favorite or like a couple posts. That, my friends, will not market you or your brand. It is likely your posts or tweets will not even be seen. You may use a third party service like Hootsuite or Social Oomph and spend a bit more time scheduling a few more posts for the day thinking you have done a great time management job in getting your message out but it still may not be seen.

So what is the correct amount of time to spend on your social media marketing?

There is no easy answer to that question. It will depend on your business type, when your audience is online and the number of social media channels you are utilizing for your marketing. It would be very easy to spend 30 minutes just engaging with others on any of the outlets. You may have worked hard to get those followers or likes so you cannot ignore them. You have to spend time communicating and engaging them…..that takes time!

The answer to the question we posed about how much time should you spend is; however much it takes to do it right and effectively.

Do you have that much time to take away from what you do best each day to manage your own social media marketing? That is the real question you should be considering. If the answer is no it may be time to consider hiring a professional to do it for you. You can call us at 910.540.5927 for a discussion of your marketing and how we can help your time management to free you up to do what you do best.

Where Is Your Targeted Audience?


You read something on line or went to a class and the latest greatest new shiny thing in social media was talked about. You immediately jumped on it and thought you needed to have a presence. Sound familiar?

Who are your clients/customers? If you can answer that it will help you determine where you need to spend your social media time, effort and money in marketing to them. This is just a short list of available social media outlets:

Facebook
Google+
Twitter
Pinterest
You Tube
Blogger
LinkedIn
Tumblr
Flickr
Instagram

You can’t be on all of them effectively.

If your targeted demographic is women 25-45 years old where are your going to reach and engage them? Probably not LinkedIn. Facebook and Pinterest may be your avenues. Once you choose the venue for your message you then have to determine when your audience uses those sites and have content to catch their attention when they are there. You wouldn’t buy a radio ad to run only in the middle of the night on a rock station if your product was landscape services.

There will always be something brand new and shiny coming along. You don’t necessarily need to be there. Our strategy sessions can help you determine where you need to be spending that time, effort and money. Call us at 910.540.5927 to schedule a session.

Do You Have Skills?

We have known for some time how important it is to have your profile complete in LinkedIn. Now it is more important than ever.

Take a look at your profile. What Skills and Expertise do you show? Do the ones you have listed reflect what you actually have and what your business is? If not, you probably need to fix that. I went to the profile of someone I had done business with for the express purpose of endorsing their skills. Guess what? They had one skill shown and it was so vague I couldn’t endorse them. If someone is looking at your profile and it doesn’t describe you and your business, why do you have a profile in the first place?

LinkedIn can be an important part of your social media toolbox for marketing but only if it is done correctly. If you need help with that, part of what we do for our clients is manage LinkedIn. We also offer our strategy sessions to help you do it yourself. Call us at 910.540.5927 and find out what we can do for your business.