Rumor is Facebook is going to start charging for their business/fan pages!
Actually, I just made that up to get your attention and to hopefully think about your page and content posted there.
If they did charge for it, what would you do differently? Would you take it more seriously as a marketing tool in your arsenal of promoting your brand?
I believe the answer to the second question is yes. You, like many others, started with Facebook as a personal endeavor to stay in touch with friends. Because of my mindset of being all business at the time, I actually began Facebook out of the gate with business promotion in mind on my personal page. I saw it as an opportunity to promote myself and my business to those needing my service.
It is not only Facebook but any other online marketing you are doing, whether it be Google+, Twitter, Pinterest, etc., you should think of each one of those that has your name or logo attached just as you would a print ad. Design and content is extremely important. Go to your home page of each of these and try to look at your design and content as if it was someone else’s business. Answer these questions:
1. Is there compelling content and engagement so that you would want to do business with that person/business?
2. Is the content the right mix of selling and information?
3. How would your product(s) be described if only from your posts?
4. How is the customer service based on reactions to comments?
5. Would you recommend that business?
Maybe Facebook (or any other social media) is not charging you for your space but perhaps it is time you started paying someone to manage it for you so you do take it more seriously for the marketing opportunity it is. If you can honestly answer the above questions in a positive manner, good for you and good job! If not, then please call us today for a strategy session to help you be able to answer the questions positively.